Facebook + Star Wars: how to add a lightsaber to profile picture
Facebook + Star Wars: how to add a lightsaber to profile picture

Choose from the red, for those who prefer the dark side, or the blue one, if you’re on the side of the Jedi

After plagued Google, GTA 5, and numerous TV commercials, the output of the seventh chapter of Star Wars, The awakening of the force, also hit Facebook. The marketing department of Disney, which produces the film after buying Lucasfilm in 2012, he wasted no time and has signed an agreement with the social network to allow users to add a lightsaber to his profile picture: if you choose the red dark side, blue if you’re on the good side of the force along with the Jedi knights.

The tool is nothing more than the repetition of the same mechanism already seen on the occasion of the terrorist attacks in Paris (web surfing you could choose to bring up a French flag in the background of the image) and experienced for the first time on June 26 to express its support to the LGBTQ community after the decision of the Supreme Court of the United States that extended the right to marriage for all throughout the US. The goal in this case was much more serious and should serve to reaffirm its support for the cause in the distance be.

The company of Mark Zuckerberg had already tested this option last September but only became operational yesterday. The evolution from an advertising perspective is an innovation that could make money divesi money for the coffers of the social network.

This is the first experiment in terms of promotion – if we exclude the possibility already seen in the United States to give the colors of their favorite team on the photo and profile – and Disney will be to assess the real impact of the tool to your own merchandising. But if it were to succeed, it is possible that this will be repeated every year, at the release of each new film in the series (and its spinoff Anthology).