If a haute couture designer interprets Italian tradition …
As a creative director for Rochas and Schiaparelli, Marco Zanini has put his own personal stamp on both the world of ready-to-wear and the haute couture.
Since he left Shiaparelli in November 2014, it has become quiet around him – but that is right for him.
He deliberately concentrates on quieter projects that do not require a large stage, which radiate modernity for him.
One of them is a collection designed for the Italian traditional house Santoni.
The special feature: while Santoni is specialized in leather goods, in particular shoes, he also designed ready-to-wear for the label.
The Italian designer told us in an interview what exactly this is all about and why the whole thing is “A Colleciton edited by Marco Zanini”
Her collection for Santoni is called a “micro collection” and it was important to you that it is not communicated as “Capsule Collection”,
but as a “Collection edited by Marco Zanini”. Why the whole thing? Are not these words just anyway?
I find that words and certain terms are extremely important in fashion. Fashion is itself a language with which we all express ourselves.
In what words do you describe your collection?
I would title the whole thing as a project. It is not a collection that is dependent on seasons in the sense of a larger ready-to-wear strategy from Santoni.
For me, the collection has its right to exist, because it stands so without any comparison, and because it is such a small selection of perfect basics.
What is typical of these typical Santoni and what is typical of you?
Actually, there are quite a lot of overlaps – many do not know interestingly that I have a real passion for classics.
This timelessness was what I wanted to bring into every part of this collection. And, of course, there was a focus on the highest quality
of materials and cuts, a certain excellence and a fine sense for colors and their tones.
What is the purpose of your collection?
For me, all this has certainly something radical: it is supposed to be a subtle perception of luxury that only experts can recognize.
This is also based on a preference for anonymity. Only the initiates know how to appreciate this luxury and therefore deliberately choose it.
Is this also what you see the Appeal of Santoni?
Naturally. And there is also something very important that only really fine brands can offer: “Made in Italy”. A timeless quality predicate for itself.