Uber makes you (re) discover Milan UberTour

Through the app you can book a photo tour of 50 minutes in search of the most significant places in the city

After the success in Rome, UberTour doubles and arrives in Milan. From today, the service that allows you to rent a van to discover closely the monuments and the beauty of a city is also available in Milan. The service is very simple: spending 80 Euros, you can offer to a maximum of 6 people a photographic and cultural tour of 50 minutes going through places that have marked the history and the architectural evolution of the city.
It will tour starting at the historic Milan – Castello Sforzesco in San Maurizio al Monastero Maggiore, Milan Stock Exchange and the Cathedral and then on to the Teatro alla Scala in Brera coming out – and then move on to the modern beauty of Piazza Gae Aulenti and skyscraper Vertical Forest and conclude turning around Arco della Pace and the Triennale, the undisputed realm of design. A tour developed and developed by Hidden City, a non-profit organization founded in 2010 with the aim of rediscovering Milan and its hidden treasures and which Uber has partnered.

To book your path, simply click on the new icon in the app Uber dedicated to the Tour, which is complementary to other rental services already available as Black, Lux or Van. No matter being found at the Castle, the machine will pick the group at any point inside the Milan external circular and, once on board, will activate a special electronic card inside the Uber app will give you access to content Hidden City which has developed specially for travelers.

Right in the day when Travis Kalanick, founder of Uber, he joined the Strategic Forum of Economic Advisers of the president elect of the United States, Donald Trump, the app is located in front of a series of strategic choices to be made to continue grow. First of all the service differentiation, experiencing the car 360 degrees, from food delivery with UberEats to premium services with UberLux, who debuted in Milan in recent months. Then trying to keep a look on the future which is called artificial intelligence, a field where the US giant would invest a lot: the acquisition of two startups in the field of artificial – the Geometric Intelligence and Eight – could help to develop algorithms enabling drivers to choose better your own path. At least until it is up the machine to make this choice, without requiring the pilot: Uber There is already thinking and has already begun the first tests with autonomous vehicles in San Francisco.

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